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Artists specialising in contemporary music require specialist management
This was the premise on which Haferkorn Associates Ltd was founded in 1998.
Contemporary music, in all its forms and shapes – experimental, minimalist, modernist, pop or jazz influenced, electronic, mystic or religious tonal, improvised, with video or DJ – is being performed in a plethora of contexts, to be listened to at concerts, to be studied at university or to be experienced at art galleries. This diversity calls for a taylor-made approach. An understanding of the immense and ever changing repertoire of contemporary music and its requirements is a key element of the successful representation of our artists. Our good relationships with a range of composers and publishers are beneficial to our artists when it comes to the commissioning of new works.
Many festivals and concert series present contemporary music exclusively. We are well aware of and connected with this international network of 'new music promoters', which lies outside the range of most traditional agencies. We believe that it is of vital importance to have a global approach to make use of all opportunities, be they small or large scale. Thus we have set up concerts under a wide range of circumstances from a small recital in post-war Kosovo to high profile concerts at the Salzburger Festspiele.
Contemporary music might be on the fringe of both the classical and the commercial music business, but we believe that artists who have chosen a career in this field require the same dedicated and professional management they would receive if they were performing mainstream repertoire.
Julia Haferkorn is Haferkorn Associates' Artist Manager.